Posts Tagged ‘Storage Reduction’

It’s about much more than socks.

16/08/2009

As many of you may know, the UK is my adopted home and not the place of my birth.  I spent the formative years of my life in the United States and, during that time, picked up both some good and, frankly, bad habits.  It took me a while to recognise that there are an abundance of words which should be spelt with an s and not a z …that z is pronounced ‘zed’ …that colour is indeed meant to be spelt with a ‘u’ …that a fortnight is fourteen days …that there is a difference between while and whilst …I could go on and on, but I won’t.  One of the most dramatic changes I have noticed in the ten plus years I have lived in my new homeland [beside the flattening of my accent!] has been the clothes I wear.  Now, I know that I still sometimes dress like a technoweenie [stop laughing Terry] but if you had seen me when I first moved to Ireland you would wonder as I often have just what Mrs. PL saw in me before we got married.  Yes, dear reader, I thought there was nothing wrong with a dark blue shirt, green tie, tan trousers, and tan tartan checked sports jacket.  Worn together.  And we needn’t discuss the fact that my trousers were shortened in that grand American style which would leave you wondering where the flood was that I was expecting.

What does this have to do with data storage and protection?

The Computacenter Sharpen Your Business initiative is certainly about how we can demonstrably save a customer money across the length and breadth of their organisation.  However, if we look deeper one could also argue that the Sharpen Your Business initiative also addresses a common flaw in the development of technology solutions …often, in my expereience, technology solutions can be patchy when it comes to customers …we’re virtualising their environment, but perhaps we haven’t asked how they will store or backup the data.  We have a great reputation for providing desktop support, but perhaps the customer has no idea of the other great service and solution offerings we have which could help them realign their internal resources away from simply managing ‘stuff’ and back to helping their business innovate and stay competitive in a difficult market.  And this got me thinking.  IBM refer to this as ‘clothing’…we sold them the socks but forgot to ask him about the suit.  Now that Mrs. PL dresses me properly [I do have my off days when she isn’t around … let’s not talk about the pink socks] I can more fully appreciate just what it means to be ‘the finished article’ and the importance of wearing colours that are not only found in nature …but are meant to be worn together.  It gives a much bigger impact to others, and with neuroscientists telling us that most humans make a decision within three minutes of meeting someone new as to whether they will work with and trust them I need all the help I can get and can’t allow my clothing to be a barrier.

Our customers are faced with a similar problem.  Virtualising their ‘stuff’ is valuable and has ROI and demonstrable long term cost benefit …but won’t help them achieve true end to end cost benefit which translates into their ability to be more competitive.  Neither does storage tiering.  Nor data ‘dedupe’.  No, these are all point solutions that, left in isolation, will only yield limited benefit.  Tie them all together, mix in a bit of enterprise content management …file virtualisation …virtualised backup …consolidated maintenance contracts …automated storage and server provisioning …now we’re talking!  Imagine taking twenty internal IT personnel who understand your business intimately and redeploying them to business units to help your business stay competitive in a declining market …would you talk to a service and solutions provider who could help you do that?  Yeah, me too.

So when you get dressed on Monday, remember …we need to buy the whole suit, not just the socks.

-Matthew

Click here to contact me

The storage black box.

10/08/2009

As many of you may know, I am a bit of an aviation enthusiast.  Yes, okay for those that I have bored with discussions about the fuel consumption of an Airbus A380 versus the new Boeing 787 Dreamliner would say that I’m an airplane geek.  Fair enough.

One of the things that I wondered when I first became seriously interested in airplanes was, if the black box is the only thing guaranteed to survive a crash why don’t they just make the whole plane out of the black box material?  The answer is actually a bit more complicated than you might expect, but the short answer is that it is down to compromises and tradeoffs.  Put simply, the airplane would be too expensive to make and would be far too heavy to fly were it to be made to the same exacting standards and of the same material as the black box.

I have been thinking about these tradeoffs and comprimises a lot recently as we still find ourselves in the perfect storm of a credit crunch, increasing oil prices, and increasing C02 legislation.  As I’m sure you have seen, oil is now topping $139 with the largest two day increases back to back in history, many of the top banks have greatly reduced and changed their mortgage portfolios, and the UK government recently changed the air tax from a per passenger fee to a per plan fee.  Individually these events would be interesting enough, taken together they are likely to have a profound effect on our economy and world both now and in the future.

In such circumstances this will inveitably lead our customers to make compromises.

What does this have to do with data storage and protection?

As we head into H2 for 2009 and through the current recession, we must constantly bear these events and customer needs for compromise [e.g. we’d like to introduce storage consolidation but just can’t afford it….sell me some more disk please!] in mind to ensure that we are uncovering all opportunities and mapping them to the Computacenter end-to-end value proposition and individual point propositions.  No doubt we can certainly help a customer make compromise without sacrificing quality whilst transforming their estate for the better.  Here’s a few ways how.

1. ROI – Our ROI calculators go some way in showing a customer how investment in a CC proposition is not only the right thing to do technically, but also cost effective and generates real cost savings.  Even if a customer hasn’t asked for ROI calculations specifically, remember that we must give the customer what he has asked for in addition to the things he hasn’t asked for.  Storage Consolidation, Storage Virtualisation, and Virtualised Backup Consolidation, and related propositions all have real world and industry proven ROI.  Equally, they give us an opportunity to provide cost underwriting for our customers where required.  Please contact me if you need help calculating ROI for any storage challenges you are working on now or in future.

2. Virtualise, Virtualise Virtualise! – If location, location, location is the mantra of property development virtualisation should surely be the mantra of cost reduction in the datacentre.  Server virtualisation, application virtualisation, desktop virtualisation, and let’s not forget storage virtualisation all have the capacity to reduce the customer datacentre footprint which leads to greatly reduced management costs, power costs, floor space costs, etc.  Please contact me if you need help formulating a virtualisation strategy for any business propositions you are working on now or in future.

3. Data deduplication / File & DB Archiving – 12 to 18 months ago a customer had to engage at the third party level to introduce data deduplication and/or effective file & DB archiving.  Recently we have seen data deduplication moving directy into the storage fabric, directly on to storage hardware, and being included in backup software.  IBM’s acquisition of Diligent, EMC’s acquisition of Data Domain, Symantec’s inclusion of dedupe within their backup suite, and deduplication offerings within major vendor arrays [e.g. Netapp, EMC, IBM, HDS, et al] are but of few of the many examples we now have.  This is great news for us and great news for our customers as well as dedupe and file & DB archiving have real world cost savings associated wtih them.  Please contact me if you need help in presenting data dedupe / file & DB archiving for any storage propositions you are working on now or in future.

4. Reduce the Physical Storage Footprint – The reduction of the physical storage footprint through consolidation represents a very easy way for customers to reduce costs whilst transforming their estate.  The introduction of a virtual tape library with data deduplication abilities into an ageing customer tape backup environment, consolidation of file server shares to a shared storage fabric, and the virtualisation of existing and future storage arrays are but some of the many examples we could cite in this space.  Remember that consolidation leads to a reduction in physical footprint / DC space thus leading to cost savings.  Please contact me if you need help positioning consolidation for any propositions you are working on now or in future.

Finally, what does the future hold for storage in our current economic and environmental climate?  All of the major vendors have recognised that business as usual is anything but and are moving to introduce technologies which will improve storage management, reduce customer costs, and introduce greener equipment.  To wit, I know of a customer in the City who hires two complete datacentre floos for their DR site…one floor to hold the equipment and another floor which remains empty but has all power diverted to the other floor’s equipment.  Not what we would call efficient!

IBM are currently working on new power and cooling technologies for their equipment, EMC are introducing solid state disk and disk ‘spin down’ technologies to reduce power consumption in their equipment, HP’s introduction of Thermal Zone Mapping and Dynamic Smart Cooling…the list grows larger each day and, whilst we remain produly vendor agnostic and solution centric, it is always good to be able to discuss how major vendors are aligning to Computacenter’s market leading Green Datacentre initiatives. (more…)