PL Junior is three years old and a bit, and I thought I’d share an interesting conversation from Friday last week, which was the first night of Hanukkah, whilst I was driving PL Junior to school.
‘Daddy, when will it be dark?’
‘Not until this evening, I’m afraid. Why do you ask?’
‘Is tonight Hanukkah?’
‘Yes, it is …as soon as the sun goes down.’
‘When it gets dark we light the candles?’
‘Yes, are you excited?’
‘Um hmmm! After the candles the Hanukkah Armadillo will come and sing me a lullaby. And bring me presents!’
I start to laugh. PL Junior isn’t. He’s deadly serious.
‘Erm, sure. I suppose.‘ Not good to hurt a three year old’s feelings. Best play along.
‘What else does the Hanukkah Armadillo do?’
I dropped off PL Junior at school and then phoned Mrs. PL where, after we got done laughing, she tells me that she was channel hopping recently when she happened upon the Friends episode with the Holiday Armadillo. It being one of her [and my] favourites, she watched and laughed.
PL Junior didn’t. My father lives in Texas. PL Junior thought it was real. So, being a great mum, Mrs. PL decided to just go with it. And thus was born the legend of the Hanukkah Armadillo in Casa PL.
What’s this got to do with Data Storage & Protection?
One of the many things that I love about living in the UK generally and London specifically is the amazing diversity and breadth of opinion.
I don’t know if there is such as thing as a Universal Truth other than to say that everyone I know and work with would describe family as being paramount. It doesn’t really matter much if you celebrate Christmas, Hanukkah, Diwali, Eid, Kwanzaa, Christmaskah, or Festivus …or none of these …you tend to do what you do because it makes you and your family happy. And, frankly, how you observe or celebrate will often vary from family to family …who’s to say if there’s a ‘right’ way or ‘wrong’ way to do it?
Although I must say, there is a lot of merit in the Airing of Grievances around the Festivus pole. But I digress.
As I’ve said before, I have a religion and it ain’t storage. I’m not aware of any ‘one size fits all’ solution, but we have developed an equation and methodology which gives us as fair and equitable a way as I know for selecting and recommending solutions. Just as families celebrate holidays in different ways so too do customers select and implement technologies.
That said, my predictions for 2010:
What do you get if you add optimised storage, deduplication, storage compression, converged networks, virtualised servers, virtualised applications, integrated backup to disk/replication/tape storage, automation for the whole lot …I’m probably missing a few bits, but you get my point. Whether you call it VCE Vblock, IBM Dynamic Infrastructure, NetApp Virtualise Everything, HP Converged Infrastructure, they’re all articulations of a virtualised datacentre. We’re headed towards integrated and virtualised datacentres and one of the fascinating things about IT is stick around long enough and you’ll see the same ideas come back round. We deconstructed the mainframe in pursuit of open systems, but now open systems are creaking under the load of data proliferation and low utilisation. What to do? Well, reconstruct the mainframe conceptually using integrated open systems. And that’s what customers want …not necessarily flashy marketing schtick, but, rather a self healing/self tuning, policy based datacentre which allows customers to flex up/down depending upon market conditions with predictable and best costs and then sits invisibly in the corner and behaves!
2. Innovative products continue the march to becomes universal features.
There was a time when thin provisioning, data deduplication, disk spindown for underutilised disks, and automated storage tiering were products in their own right. But if a product is so great that it demonstrably reduces costs and increases utilisation, shouldn’t it be a feature? Exactly. Which is why 2009 saw EMC, IBM, NetApp, HP, and HDS introduce or extend these technologies as features in their product sets. And I don’t think that the list will stop there as I expect to see data compression enter as a feature in primary storage in 2010 as well. Why should we care? As features within an infrastructure we can use these technologies holistically, whether in a ‘branded’ virtualised datacentre or one composed of open products which work together seamlessly, to deliver storage at the most appropriate cost from creation to cremation with zero disruption to production business.
3. Server and desktop virtualisation are no longer incorrectly viewed as workloads.
VMware and Microsoft Hyper-V are good examples of server virtualisation, whilst VMware View and Citrix XenDesktop are good examples of desktop virtualisation. Virtualisation of physical resources undoubtedly delivers higher utilisation and cost benefit, however virtualisation is a technology not a workload. What’s the difference? A workload is what you do with the technology, and everyone will do something slightly different with their workload based upon their business needs. If you forget that and leave out the storage design and tuning, you may fail to achieve cost benefit at best or have to abandon the project at worst. Don’t believe me though, have a read of this blog post by Chad Sakac, worldwide VP of VMware and all round virtualisation guru who is intimately involved with such deployments worldwide.
IBM XiV, EMC Vmax, NetApp ONTAP v8 …don’t look now, but everybody’s going grid. Will it solve global warming, introduce world peace, and cuddle baby seals? Not exactly. But it will introduce self healing/tuning highly efficient and utilised storage at attractive price points using commoditised components …and become the bedrock of the virtualised datacentre.
What use are virtualised servers, virtualised desktops, virtualised applications, self healing/tuning storage systems if you have to provision and manage them manually? Precisely. If you can’t automate it, chances are it will be left behind in the march towards the virtualised datacentre. But don’t stop there as pure automation should give rise to …
6. Automation gives birth to policy based storage.
Remember aligning data to business value? Of course you did! Automation will remove the manual nature of managing IT and related resources, but customers don’t just want a conveyer belt of chocolates with Lucy and Ethel. Automation which allows us to align a customer SLA and/or business value is what we truly want to deliver …policy based movement of data with zero disruption.
7. Customers continue to interact openly and publicly. Are we listening?
Customers are speaking with us and our vendor partners publicly and openly in ways that we never could have anticipated through the use of technologies such as Twitter and blogs. If you think that Twitter is just a platform for people to tell you what they’ve had for breakfast, you’ve missed the point entirely. These platforms are a way for end users/customers to interact with one another as well as business partners efficiently. Storagebod, an end user at a major media company, took the time to write six individual letters to Father Christmas regarding what he would like to see from vendors. Ianhf, an influential end user at a major telecoms company, took the time to write about what he expects from business partners. Think you’re Elite? See if you can get through all 17 of Ianhf’s points saying ‘yes, we/I do that’. I’m not sure that I can, and that’s the point …by actively reading and engaging with what our customers are saying we and vendors have two choices …ignore it and continue making products / delivering services which customers find shoddy, or listen and strive to evolve and provide the products / services / solutions which make a difference to them in a positive way. I know which one I’ll be choosing in 2010, otherwise we’re left just talking to ourselves and what fun or use is that? Ignore customer public sentiment at your peril, as it would seem AT&T did in the USA with iPhone users.
Okay, I kinda made that last one up but a PL can dream can’t he? And who knows what 2010 will bring but what I do know is this …England, Watford FC, indeed all of us are in control of our destiny for the year ahead.
I’m off to light the last Hanukkah candle with Mrs. PL, PL Junior …and anxiously await the arrival of the Hanukkah Armadillo.