Mrs. PL and I have been trying to add another PL Junior to our tribe. That’s the good news. The bad news is …and how do I say this …we’ve had some very robust conversations as of late regarding upgrading to a larger house to accommodate a new PL Junior. I think it is commonly referred to as ‘a full and frank discussion’ in diplomatic circles …all I know is I’ve been getting my not inconsiderably sized posterior whupped regularly in our little fireside chats. Oxbridge debating teams have nothing on a determined Mrs. PL, in my opinion. Truth be told, I can kind of see Mrs. PL’s point and, to be fair to her, she is genuinely interested in more space as opposed to playing postcode bingo with the yummy mummy brigade who inhabit our little corner of northwest London.
Whilst we have been married for six years and together for almost ten, I still naively cling to the belief that if I just keep talking and present a coherent and factually based argument that Mrs. PL will come round to my way of thinking.
Me: ‘But we can’t really afford a new house, and I’ve been upgrading our house recently …what about our new supercharged home office?’
Mrs. PL: ‘Nice try, but weren’t you …by your own admission …indulging your own inner geek? How does you being able to Twitter or tweet or whatever the heck it’s called build a new baby room?’
Me: ‘Yeah, okay …but what about the new shower stall, or the new washing machine? It spins at 1400 rpm! And has a 20 minute steam cycle to freshen up shirts when they’re wrinkled!’
Silence. I’m pretty sure Mrs. PL is melting my inner organs with her glare.
Me: ‘And what about the new refrigerator? It’s like a magic superfridge made by wizards and Hobbits …nothing ever goes bad in there! We’ve eaten things that are like three weeks over the use by date!’
Mrs. PL: ‘Tell me something, my dearest chucklehead. How do these upgrades fit into this equation you keep banging on about? Wouldn’t a new house as opposed to siloed upgrades have a better five year cost benefit?’
Silence. I hate it when she’s right.
What has this got to do with data storage and protection?
Mrs. PL has got me thinking about Howard Moskowitz, horizontal segmentation and a great talk I heard from Malcolm Gladwell. I don’t want to steal any of Malcolm’s thunder or take too long explaining horizontal segmentation so click here if you have about fifteen minutes, well worth your while.
Put simply, the thought is that there is no such thing as a ‘perfect’ product nor, by extension a ‘perfect’ solution. Rather, each product or solution should be developed and subsequently recommended based upon the good it can do for a particular customer situation.
I was reading a blog post from an analyst recently which questioned Is IBM XiV Still Relevant? Whilst the blog post makes some interesting points, I kept coming back to the same thought …yes, I suppose you could ask this question but only really if you are viewing IBM XiV next to other storage array products in a ‘bikini contest’ fashion.
But judging arrays in a Miss World style lineup isn’t the real value of grid storage …and not at all the way I would advocate our articulating a solution in any case.
If we wanted to view IBM XiV as a building block, one of the more interesting announcements around IBM XiV was actually buried in an announcement IBM made on 10 November which was talking about asynchronous mirroring …but the very next paragraph of the announcement talks about new support for instant space reclamation.
Why is this important? Well, if you think back to this post about thin provisioning, what this means is that IBM XiV is making the software APIs which make thin provisioning possible available to third party products such as Symantec Storage Foundation such that Symantec software can now ‘recognise’ unused space and return it to the storage pool quickly. We could easily add an IBM N Series gateway to provide NFS/CIFS NAS in addition to the block level storage from IBM XiV, as well as Storewize to give us data compression from 45% or higher for stale data.
What would this give us? What we want …and need …to see, with vendors working together to ensure their products ‘glue’ together such that we can build a horizontally capable virtualised datacentre which is efficient, optimised, and fully flexible for customer needs both now and in the future.
But we wouldn’t stop with just the first building block if we wanted to derive true ROI and cost benefit. We would need to consider virtualising the servers, converging the network, optimising the physical servers with blades, and automating the whole lot.
And here’s where it could get tricky if we start trying to articulate such a solution with stories of Prego, Howard Moskowitz, or Malcolm Gladwell and horizontal segmentation.
I think one of the easiest ways to visualise this concept is to picture a virtualised datacentre as a solved Rubik’s cube with each of the six sides a different solid colour made up of nine blocks. Each solved side represents one of the discipline areas required for a virtualised datacentre …Data Storage & Protection, Networks, Platforms, Virtualisation, Automation, and Workspace / Collaboration.
Our customers …all of them …have unsolved Rubik’s cubes with the coloured blocks in any of a number of different iterations.
Our job, in my humble opinion, is not to articulate a storage product …or products …in the context of the proverbial bikini contest but, rather, in the context of exactly how our recommended solution will help our customers solve one, then two, then three sides until they reach all six for a fully virtaulised datacentre which delivers true ROI, cost benefit, and little or no disruption to their production business.
Please contact me if you would like assistance in taking this journey.