As many of you may know, I am a bit of an aviation enthusiast. Yes, okay for those that I have bored with discussions about the fuel consumption of an Airbus A380 versus the new Boeing 787 Dreamliner would say that I’m an airplane geek. Fair enough.
One of the things that I wondered when I first became seriously interested in airplanes was, if the black box is the only thing guaranteed to survive a crash why don’t they just make the whole plane out of the black box material? The answer is actually a bit more complicated than you might expect, but the short answer is that it is down to compromises and tradeoffs. Put simply, the airplane would be too expensive to make and would be far too heavy to fly were it to be made to the same exacting standards and of the same material as the black box.
I have been thinking about these tradeoffs and comprimises a lot recently as we still find ourselves in the perfect storm of a credit crunch, increasing oil prices, and increasing C02 legislation. As I’m sure you have seen, oil is now topping $139 with the largest two day increases back to back in history, many of the top banks have greatly reduced and changed their mortgage portfolios, and the UK government recently changed the air tax from a per passenger fee to a per plan fee. Individually these events would be interesting enough, taken together they are likely to have a profound effect on our economy and world both now and in the future.
In such circumstances this will inveitably lead our customers to make compromises.
What does this have to do with data storage and protection?
As we head into H2 for 2009 and through the current recession, we must constantly bear these events and customer needs for compromise [e.g. we’d like to introduce storage consolidation but just can’t afford it….sell me some more disk please!] in mind to ensure that we are uncovering all opportunities and mapping them to the Computacenter end-to-end value proposition and individual point propositions. No doubt we can certainly help a customer make compromise without sacrificing quality whilst transforming their estate for the better. Here’s a few ways how.
1. ROI – Our ROI calculators go some way in showing a customer how investment in a CC proposition is not only the right thing to do technically, but also cost effective and generates real cost savings. Even if a customer hasn’t asked for ROI calculations specifically, remember that we must give the customer what he has asked for in addition to the things he hasn’t asked for. Storage Consolidation, Storage Virtualisation, and Virtualised Backup Consolidation, and related propositions all have real world and industry proven ROI. Equally, they give us an opportunity to provide cost underwriting for our customers where required. Please contact me if you need help calculating ROI for any storage challenges you are working on now or in future.
2. Virtualise, Virtualise Virtualise! – If location, location, location is the mantra of property development virtualisation should surely be the mantra of cost reduction in the datacentre. Server virtualisation, application virtualisation, desktop virtualisation, and let’s not forget storage virtualisation all have the capacity to reduce the customer datacentre footprint which leads to greatly reduced management costs, power costs, floor space costs, etc. Please contact me if you need help formulating a virtualisation strategy for any business propositions you are working on now or in future.
3. Data deduplication / File & DB Archiving – 12 to 18 months ago a customer had to engage at the third party level to introduce data deduplication and/or effective file & DB archiving. Recently we have seen data deduplication moving directy into the storage fabric, directly on to storage hardware, and being included in backup software. IBM’s acquisition of Diligent, EMC’s acquisition of Data Domain, Symantec’s inclusion of dedupe within their backup suite, and deduplication offerings within major vendor arrays [e.g. Netapp, EMC, IBM, HDS, et al] are but of few of the many examples we now have. This is great news for us and great news for our customers as well as dedupe and file & DB archiving have real world cost savings associated wtih them. Please contact me if you need help in presenting data dedupe / file & DB archiving for any storage propositions you are working on now or in future.
4. Reduce the Physical Storage Footprint – The reduction of the physical storage footprint through consolidation represents a very easy way for customers to reduce costs whilst transforming their estate. The introduction of a virtual tape library with data deduplication abilities into an ageing customer tape backup environment, consolidation of file server shares to a shared storage fabric, and the virtualisation of existing and future storage arrays are but some of the many examples we could cite in this space. Remember that consolidation leads to a reduction in physical footprint / DC space thus leading to cost savings. Please contact me if you need help positioning consolidation for any propositions you are working on now or in future.
Finally, what does the future hold for storage in our current economic and environmental climate? All of the major vendors have recognised that business as usual is anything but and are moving to introduce technologies which will improve storage management, reduce customer costs, and introduce greener equipment. To wit, I know of a customer in the City who hires two complete datacentre floos for their DR site…one floor to hold the equipment and another floor which remains empty but has all power diverted to the other floor’s equipment. Not what we would call efficient!
IBM are currently working on new power and cooling technologies for their equipment, EMC are introducing solid state disk and disk ‘spin down’ technologies to reduce power consumption in their equipment, HP’s introduction of Thermal Zone Mapping and Dynamic Smart Cooling…the list grows larger each day and, whilst we remain produly vendor agnostic and solution centric, it is always good to be able to discuss how major vendors are aligning to Computacenter’s market leading Green Datacentre initiatives. (more…)