Archive for the ‘data deduplication’ Category

On Wookiees and providing unreasonable customer service.

17/12/2010

It’s been a few weeks since I last blogged and I bet you thought I’d forgotten about you .. or was out frolicking in the snow with the other Storage Wookiees.

No, sorry .. wrong on both counts.  It’s just that Q4 really got me this year, but I’m back now so whether you’re cheering, groaning, or deleting .. I’ll be blogging regularly again.

Now .. there is no getting away from the fact that it is Q4 and, for many of us, there can be quite a bit of stress as we seek to close the year both personally and professionally.  But I have a confession to make .. I really love this time of year.

There are the Chrimbo parties and lunches when you get to meet up and spend time with people that perhaps you haven’t seen all year, the Hanukkah Armadillo, a snowcalypse and Arctic temperatures that bring the UK to a grinding halt .. I mean, hey .. what’s not to love?  London will be back to normal by mid January, and I hear Scotland it due to reopen in June.  And my favourite part of this time of year?  No, not an opportunity for me to use my fireplace app on my iPad. And if you don’t have an iPad, I don’t want you to feel left out so here you go.  Although with the way Adobe Flash lights up a laptop CPU you may not even need a fireplace to keep warm whilst you’re watching that.

But I digress.  My favourite part of this time of year is .. the Starbuck’s Gingerbread Latte.  And when I say favourite, I mean deep down and dirty wookiee love with a capital L .. L-O-V-E the Starbuck’s Gingerbread Latte.  If you don’t like Starbucks and think they are overpriced coloured water merchants, fine .. but I’m here to tell you that I am big time into their Gingerbread Latte.  And as a wise man once said .. ‘Let the wookiee win.’

But since it’s that time of year, here’s a video of Chewbaccah singing ‘Silent Night’ just so there’s no hard feelings.

I went in to Starbucks to buy my first gingerbread latte of the season on the first day they were officially available in the UK .. I probably shouldn’t mention that I also buy the syrup from Starbucks so I can make them at home with my Siemens Nespresso machine .. but, to be fair, they really only taste completely ‘proper’ during the season and from a Starbucks.

And when I went to buy my latte, I got a very pleasant surprise.  The barista, whom I know quite well due to my somewhat severe Starbucks addiction, offered me a Starbucks card.  Why would I want that?, asked I .. It isn’t a credit card so why should I prepay you now for my future lattes?

Because you get free extra shots of coffee, soya milk, flavoured syrup .. and *drum roll* Wifi in all of our stores.  Free.  So that £4.05 grande triple shot sugar free hazelnut latte now costs about £3.50.

Geeeeenius!

What’s this got to do with Data Storage & Protection?

The industry market is quickly consolidating through merger and acquisition .. the most recent being the acquisition of Compellent by Dell, but there have been dozens over the past eighteen months .. indeed, too many to list here.

What has become frightfully obvious through much of this M&A activity is that asking the question ‘is it a product or a feature’ has never been more important as what were once products .. e.g. Data Domain and Diligent with data deduplication, or Storewize and Ocarina for data compression .. were swiftly acquired by much larger storage companies like EMCIBM, and Dell as they surmised that these technologies such as dedupe and compression were actually features and not really products in their own right.

In other words, why not include dedupe, compression, thin provisioning, and automated tiering in the storage array(s) themselves as opposed to individual stand alone products?

Equally, the market seems to be segmenting into three distinct customer behaviours for data storage;

1. Let’s Optimise the Lot – I’m prepared to explore internal change and IT process evolution in the pursuit of lower IT costs and increased business agility, so perhaps a virtual datacentre [VDC] is the right solution as opposed to siloed solutions of storage plus server plus network and so on.  Put more simply .. optimise EVERYTHING, not just storage.

2. Let’s Optimise the Storage – I may want to optimise the lot in the fullness of time, but right now I need to optimise my data storage to reduce my storage costs specifically.

3. I Need a Bucket – I will optimise my storage and possibly everything else when I can, but right now I need an efficient and cost effective bit bucket.

Now, at Computacenter we have solutions which credibly and competitively address each of these areas but this is where the lattes come in in my opinion.

Just like Starbucks have realised that they need to provide unreasonable customer service to continue to get people to buy their coffees .. i.e. give away much of what, perhaps, their competition wouldn’t .. so too must we consider what we could do to give unreasonable customer service to our customers not just in Q4, but throughout the year.

If I’m buying a bucket .. what options and features might be available to me that I haven’t asked you for?  Might I be able to get data dedupe, data compression, or automated tiering to make my purchase even more cost effective?  And how will my purchase enable me to either optimise my storage and/or entire IT infrastructure next year?

If I’m looking to optimise the storage .. what vendor partners include the features as part of the array price versus those, for example, who will make me pay more just to automate the tiering of my data?  How can I get the most storage optimisation per spent pound?  And how can I leverage my optimised storage purchase when I seek to optimise the lot next year?

If I’m looking to optimise the lot .. how will my purchase enable me to connect to external service providers in the future?  How will I be able to retain my structured data internally in a fully optimised state whilst shipping out my unstructured data to an external service provider .. safely, reliably, and securely?

Starbucks with the freebies offered with their Starbucks card is but one example of offering unreasonable customer service .. I think Amazon including free 3G on their Kindle as part of the £149 purchase price is another.

I’m committed to helping Computacenter be another such example, so please feel free to contact me or Bill McGloin if we can help provide you unreasonable customer service either now in the last days of Q4 or in 2011.

For now, here’s a video of Chewbaccah singing the blues .. which is what I hope Australia will be doing when we win the Ashes.

Look out next week for my 2011 predictions and a Happy Christmas/New Years to you and yours.

-Matthew

Advertisements

If it rains this weekend, don’t say I didn’t warn you!

02/10/2009

Before I go any further, please allow me to clearly state that I am not intending to offend anyone nor be blasphemous or sacrilegious in any way. If you are easily offended, best not to read beyond this and perhaps give this Weekly View a miss.

“14 Make yourself an ark of gopher wood; make it an ark with compartments, and cover it inside and out with pitch. 15 This is how you shall make it: the length of the ark shall be three hundred cubits, its width fifty cubits, and its height thirty cubits. 16 Make an opening for daylight in the ark, and terminate it within a cubit of the top. Put the entrance to the ark in its side; make it with bottom, second, and third decks.

17 “For My part, I am about to bring the Flood — waters upon the earth — to destroy all flesh under the sky in which there is breath of life; everything on earth shall perish. 18 But I will establish My covenant with you, and you shall enter the ark, with your sons, your wife, and your sons’ wives. 19 And of all that lives, of all flesh, you shall take two of each into the ark to keep alive with you; they shall be male and female. 20 From birds of every kind, cattle of every kind, every kind of creeping thing on earth, two of each shall come to you to stay alive. 21 For your part, take of everything that is eaten and store it away, to serve as food for you and for them.” 22 Noah did so; just as God commanded him, so he did.

Chapter 7

1 Then the Lord said to Noah, “Go into the ark, with all your household, for you alone have I found righteous before Me in this generation. 2 Of every clean animal you shall take seven pairs, males and their mates, and of every animal that is not clean, two, a male and its mate; 3 of the birds of the sky also, seven pairs, male and female, to keep seed alive upon all the earth. 4 For in seven days’ time I will make it rain upon the earth, forty days and forty nights, and I will blot out from the earth all existence that I created.” 5 And Noah did just as the Lord commanded him. “

What’s this got to do with Data Storage & Protection?

Being a data guy, I’ve always been fascinated by the story of Noah. Think about it …first the Big Guy tells our man Noah to go ahead and build a massive storage device, and even goes so far as to instruct him to make it a three tier model instead of a flat tier! That’s right readers …bottom, second, and third decks could easily be solid state drive shelves, fibre channel drives, and SATA drives …or SAN, NAS, and archive if you prefer. And then the Big Guy actually TELLS Noah not only when to expect the outage, but also how long it will last! Oh that we could be so lucky when designing business continuity systems.

But what really interests me most about the whole shebang is that our man Noah had, in essence, a data problem. Yes, I know I’m probably skipping over the more obvious and probably bigger problem of the fact that the earth …and everyone Noah had ever known …was about to be destroyed by a massive flood but hang with me as I do have a point to make here.

The reason that Noah had a data problem is because the Big Guy tells Noah to grab seven pairs of every clean animal and two of every non clean animal …not to mention birds, seeds, creepy crawly type things …the lot. Now, I don’t know about you, but I’m thinking that being cooped up with that lot for forty days is going to get a bit smelly at the very least …and prolly a bit dangerous as the bigguns try to eat the littleuns and whatnot. But Noah has to grab ‘em and keep ‘em in the ark as everything he’s collected is going to be used to reproduce and repopulate the earth once it had dried out a bit. By the way, do you know what the first was our boy Noah did when he was able to leave the ark? Plants a vineyard, makes some wine, and gets royally pissed! Good man …and as some of you know, I’m a bit of a wine lover so I’ve always had a soft spot for Noah.

But I digress. I’ve often wondered if it wouldn’t have been a whole lot easier …and a lot less smelly …if the Big Guy had just said to Noah, ‘Look, just get out there and collect DNA swabs of everything and we’ll worry about how to reconstitute it all later.’

On the one hand, the Flood introduced the harshest version of data deduplication I have ever heard of …but also introduced us to the idea of the needs for good backups, a sturdy backup architecture, and stonking business continuity plan.

If only the Big Guy had let Noah use ZPR [Zero Page Reclamation] by grabbing DNA samples and sticking them in a yacht instead of having to round up the London Zoo and building a massive ark by hand.

Yet none of our customers have the pleasure of knowing when their next catastrophic event will be nor which of their systems will be affected. Some folks decide to go ahead and replicate everything from their production environments to a secondary or sometimes even tertiary datacentre ….challenge is, as data grows beyond a couple of terabytes to multiple petabytes that can get awfully expensive to maintain. Think herding two pairs of elephants from London to Manchester constantly as opposed to letting a couple of pairs of swallows fly back and forth on their own.

What to do?

Well, data deduplication of backup data can certainly lighten the load …the industry standard is a 20:1 ratio, or twenty copies of extraneous data we can get rid of for every one copy of ‘good’ data although I frequently see ratios that are much higher in the field.

Equally, given that 90% of data backed will be restored within six weeks …or not at all …it makes a lot of sense to consider backing up to a virtual tape library or to disk first, dedpuing as we go, and then clone whatever is left in six weeks to tape for long term storage.

Inevitably, however, as my dear old grandfather used to say …‘You gotta know where you are first if you want to know how to get somewhere.’ We need to understand what data we have, align it to the business importance placed on each data set as not all data is created equal, and how best to protect both the data long term and provide continuity for the business in the event of a catastrophic event or outage.

I can think of no better starting point than our Storage Assessment & Strategy Service which addresses all of these areas and gives our customers a well defined series of real recommendations which have demonstrable ROI, cost benefit, and minimised disruption to their production business.

Please feel free to contact me if you would like help in discussing your backup/recovery and business continuity strategies.

If only poor Noah had had access to the Sharpen Your Business tools from Computacenter!

Have a great weekend,

-Matthew

Click here to contact me.

It’s about much more than socks.

16/08/2009

As many of you may know, the UK is my adopted home and not the place of my birth.  I spent the formative years of my life in the United States and, during that time, picked up both some good and, frankly, bad habits.  It took me a while to recognise that there are an abundance of words which should be spelt with an s and not a z …that z is pronounced ‘zed’ …that colour is indeed meant to be spelt with a ‘u’ …that a fortnight is fourteen days …that there is a difference between while and whilst …I could go on and on, but I won’t.  One of the most dramatic changes I have noticed in the ten plus years I have lived in my new homeland [beside the flattening of my accent!] has been the clothes I wear.  Now, I know that I still sometimes dress like a technoweenie [stop laughing Terry] but if you had seen me when I first moved to Ireland you would wonder as I often have just what Mrs. PL saw in me before we got married.  Yes, dear reader, I thought there was nothing wrong with a dark blue shirt, green tie, tan trousers, and tan tartan checked sports jacket.  Worn together.  And we needn’t discuss the fact that my trousers were shortened in that grand American style which would leave you wondering where the flood was that I was expecting.

What does this have to do with data storage and protection?

The Computacenter Sharpen Your Business initiative is certainly about how we can demonstrably save a customer money across the length and breadth of their organisation.  However, if we look deeper one could also argue that the Sharpen Your Business initiative also addresses a common flaw in the development of technology solutions …often, in my expereience, technology solutions can be patchy when it comes to customers …we’re virtualising their environment, but perhaps we haven’t asked how they will store or backup the data.  We have a great reputation for providing desktop support, but perhaps the customer has no idea of the other great service and solution offerings we have which could help them realign their internal resources away from simply managing ‘stuff’ and back to helping their business innovate and stay competitive in a difficult market.  And this got me thinking.  IBM refer to this as ‘clothing’…we sold them the socks but forgot to ask him about the suit.  Now that Mrs. PL dresses me properly [I do have my off days when she isn’t around … let’s not talk about the pink socks] I can more fully appreciate just what it means to be ‘the finished article’ and the importance of wearing colours that are not only found in nature …but are meant to be worn together.  It gives a much bigger impact to others, and with neuroscientists telling us that most humans make a decision within three minutes of meeting someone new as to whether they will work with and trust them I need all the help I can get and can’t allow my clothing to be a barrier.

Our customers are faced with a similar problem.  Virtualising their ‘stuff’ is valuable and has ROI and demonstrable long term cost benefit …but won’t help them achieve true end to end cost benefit which translates into their ability to be more competitive.  Neither does storage tiering.  Nor data ‘dedupe’.  No, these are all point solutions that, left in isolation, will only yield limited benefit.  Tie them all together, mix in a bit of enterprise content management …file virtualisation …virtualised backup …consolidated maintenance contracts …automated storage and server provisioning …now we’re talking!  Imagine taking twenty internal IT personnel who understand your business intimately and redeploying them to business units to help your business stay competitive in a declining market …would you talk to a service and solutions provider who could help you do that?  Yeah, me too.

So when you get dressed on Monday, remember …we need to buy the whole suit, not just the socks.

-Matthew

Click here to contact me

Avoiding industry buzzword bingo.

12/08/2009

When I was in university I became extremely good friends with the librarians across campus.  This was more out of necessity than anything else as the information I required for papers and course research were often hidden in the private university stacks or considered ‘privileged’  material which had to be used in the library as opposed to being checked out an returned again.  Put simply, if I had any chance of meeting often aggressive timescales for my university coursework a strategically placed box of chocolates or cup of coffee was often a good way of ensuring I got access to the materials I needed.  Looking back I now realise just how labour intensive a process this was not only for me but for those poor librarians!

Flash forward seventeen years and now my niece will come in to ask me what she should Google and Wikipedia to get similar data.  Think about that for just a moment …people now use Google as a verb …when was the last time you saw a technology introduced just ten short years ago enter the lexicon as not only a noun, but also a verb?  Don’t worry, I am not going to wax lyrical about Google but what I do think is that Google as a technology and a company is having a profound impact on our lives.  Gone are the labour intensive librarian lookups as information is rapidly becoming accessible anytime anywhere.

What does this have to do with data storage and protection?

Whilst I am fascinated by the mathematic logarithms and high performance computing / data storage technologies required to optimise data searches, what also interests me are the very real operating expense reductions that technologies like Google can bring.  By allowing students to ‘google’ their data or, more to the point, by giving them the ability to find and access data without librarian intermediaries, the university gets to reduce operating expenditures [OPEX] as well as the student reducing their OPEX as the research and retrieval processes become far shorter.

In saying that, someone recently highlighted to me that we need to ensure that we don’t fall prey to the buzzword bingo of our industry in bandying terms like ‘CAPEX/OPEX reduction’ about without ensuring we are articulating what is behind these terms.  Fair point.  What sets us apart from our competition is our ability to understand and articulate the difference between return on investment and cost benefit analysis …how quickly can I get a return on my investment and what money will I save long term after it has been installed are hugely important during this recession and, arguably at all times frankly …but also our ability to demonstrably show a customer HOW we would help them achieve capital expenditure avoidance and operating expense reduction.  This is what the Sharpen Your Business initiative is all about within Computacenter, and here’s the kicker …we can show them WHERE we have done this for other customers.  Link this all up and we’re miles ahead of our competition!

Backup consolidation and virtualisation is one such area.  For the life of me I don’t know why data backup and restoration sometimes becomes a poor cousin with IT projects, but in my experience it represents one of the best ROI and CAPEX avoidance / OPEX reduction scenarios going.  Some vendors such as EMC, IBM, Fujitsu, HP, and Symantec are introducing backup products or upgrade to their existing backup products which consolidate technologies such as data deduplication and data archiving directly into the backup product to reduce backup data sizes and the amount of active data being stored …and hey, why not?  If the data hasn’t been accessed in 6 weeks or more …or is duplicated several times over …why would I want to back it all up and store it?!  Another interesting angle is CommVault who have introduced a Google-like front end to their product which allow business users to search for a file or files they have lost and …here’s the clever bit …restore it themselves with no interaction from a backup admin.  Brilliant!  Now that is demonstrable OPEX reduction and not buzzword bingo!

My guess is that in these uncertain economic times customers are already looking for solutions which help them reduce their costs so that they can not only survive but thrive.  Bill McGloin and the Data consultancy team have done a great job to design and deliver backup consolidation projects, so if you might be interested in understanding how a consolidated and virtualised backup environment could help you reduce costs [and frankly I’d be surprised if you didn’t!] please contact me as I’m only too happy to help.

Have a great day and keep on Googlin’.

-Matthew

Click here to contact me

A kneeboard for IT?

16/07/2009

I’m sure that I’ve spoken about my love of flying several times in this blog, but for those of you who don’t know …I’m a bit of an aviation nut.  To put that into context, I subscribe to ‘Airliner World’ (which Mrs PL tries to hid when it arrives each month) but I wouldn’t go so far as to be found ‘plane spotting’ near Luton or Heathrow.  I tell you this because 9/11 was certainly traumatic enough as it was …seeing a city I know intimately attacked using objects I love as weapons was horrible to watch, and I felt especially helpless having to watch from here in the UK.  My sister phoned from her home near NYC on the day (when the lines were finally cleared) in tears to say that they were broadcasting on all local TV channels ‘If you’re parents haven’t returned home, please dial 1-800-…..for help.’  That really brought the tragedy home, and it is something I won’t ever forget.

But I digress.  What upsets me terribly regarding 9/11, beyond the human tragedy of course, is that a handful of murdering eejits have ruined something I (and others) used to enjoy greatly.  Growing up in the States, flying had been no more difficult than taking the bus.  Get the the airport 30 minutes before your flight, hop on, fly off.  Easy peasy!  For a few months after 9/11, most people really didn’t mind the extra security measures but now almost eight years on …we mind.  A lot.  Flying now has become quite onerous and not particularly pleasant …I flew to Edinburgh yesterday from Luton, and as a Watford supporter I already had enough to dislike about Luton.  After yesterday’s security hassle I’m coming to the opinion that, in the not too distant future, the government is going to expect me to show up naked and wrapped in cling film to speed through security.  Now there’s an interesting mental picture for your Bank Holiday weekend!  And the hassle doesn’t stop there …no liquids over 100ml, unless of course you buy them from the vendors who just happen to charge £9 for a water after security.  Then we are herded like cattle just before being bused (and why a bus? I thought we were meant to be FLYING to Edinburgh, not driving!) to fight for seats which recline about 33mm at best and smell like someone’s been cooking a curry on them at worst.  And don’t get me started on the people who bring on ‘hand luggage’ the size of a cello case which could easily hide a dead body …all because the airline will now charge you for putting bags in the hold.  Eeeeejits.

I do sometimes wonder what the economic effect of all of this has been …do some folks simply decide it isn’t worth the hassle to do business outside of their immediate area?

What does this have to do with Storage and Data Protection?

9/11 changed the world in many ways perhaps forever, certainly within air travel.  But people don’t like change at the best of times, particularly when it complicates their lives or makes something which should be easy …difficult.  Humans like simplicity!  Airports, airlines, and governments have tried to respond to this by introducing ‘quick queues’ through security, priority boarding passes for budget airlines, and prescreening for immigration into places like the USA.  And there’s the rub …firstly, these aren’t free as customers have to buy priority boarding or priority queueing …and secondly, they aren’t ‘silver bullets’ as they haven’t solved the original problem, just made it ‘simpler’ to get through a complicated and unwieldy process.

There are many parallels in storage, and vendors are busy introducing ways of simplifying storage allocation [thin provisioning, storage virtualisation], storage migration [file virtualisation], backups [virtual tape libraries, deduplication], storage management, and so on.

But how can we make the sale of the Computacenter solution ‘simple’ as simplicity resonates with our customers?  Well, there are a few ways.  For myself, I’ve stopped producing slide decks which look like I’ve vomited up every thought I’ve ever had about storage …fact is, people find it difficult to grasp a concept and listen to me and read all at the same time …so I’ve started to use pictures to illustrate the concept I’m talking about.  For customers, we’ve already introduced some customer demo videos [e.g. automated storage provisioning] and we’ll carry on doing so for more solutions as a six minute video can often tell a customer mostly everything they really need to know.  For the market we’re openly talking about how Computacenter can underwrite the real savings our recommendations can bring in an effort to make is simpler (and quicker!) to engage for the implementation of a great solution.  And there’s one more ‘silver bullet’ I wanted to talk about.

Flying a plane is not the simplest thing in the world, and even vastly experienced pilots use a tool known as a ‘knee board’ …the knee board contains vital information about the flight [compass headings, expected airspeed, flight plan, etc.] as well as something most people don’t know about …standard procedures for just about everything.  Shouldn’t a vastly experienced pilot know how to land a plane?  Well, yes …but in the heat of the moment (or perhaps when we’ve done something many times before) we can sometimes forget things and so the standard procedures are there as a simple checklist to ensure that nothing vital is missed.

We have something remarkably similar and hugely powerful in Computacenter …which our competition doesn’t …known as Tempo.  The Tempo tools [e.g. Stages and Milestones, Workbook, Document Templates] are there to make your life simple whilst also leveraging the very best of what Computacenter has to offer …and also what we’ve learned works (and doesn’t!) when working with customers.  If you haven’t sat in a Tempo education session run by Andy Poole, I would highly recommend it as it is a great way to spend 1.5 hours and learn how to make life a whole lot more simple.

I do hope that these blogs, the Computacenter Storage Masterclasses, and related collateral are all demystifying storage a bit in addition to helping you understand how we can make storage …a challenging and potentially complicated topic at the best of times …‘simple’ for our customers.

Please don’t hesitate to contact me with any ideas or recommendations on how we can continue to make these decisions more simple for our customers …and have a look at Tempo if you haven’t already!

Is optimisation really that difficult?

15/07/2009

I absolutely love working for Computacenter generally and what I do for a living specifically.  I get to work with some amazing people, meet with interesting customers, work on challenging solutions, see fascinating technologies from vendors …what’s not to like?!  That said, I know that the most important job I will ever truly have is that of father and husband …and that time is the most precious and finite commodity we have.  I can easily and without reservation name the two best days of my life thus far; getting married to my wife Sarah [aka Mrs PL] and the birth of our son Louis [aka PL Junior].

I’m quite sure that I am not alone in this …and I always smile when someone boots up their laptop and their family is smiling back as the screensaver, but let’s be honest …none of us really truly knows how much time we have, and yet we often spend it like it was in limitless supply.

Now, I sometimes get the balance wrong, but truth be told I would like to spend more time with my family as I’m sure we all would.  Having a child changes things forever, and I have noticed that I am much more ‘precious’ with my time since PL Junior was born almost three years ago.  Indeed, I am always on the lookout for new and more efficient ways of doing things and one of the biggest lessons I’ve learnt in the past three years is that trying to find a half day here or a full day there to ‘make up’ time is next to impossible and has a low probability of success.  What does seem to be possible, and I’ve had much success with, is finding more efficient methods of doing things which ‘give back’ 5 minutes here or 10 minutes there …add them up and you will find the half day, full day [or more] that you were looking for.

Don’t believe me?  Why don’t people use VCRs anymore …because Sky+ is much more efficient and better quality.  When is the last time you heard the digital squelch of a dial-up modem …broadband gets faster with each year, and WiFi has made access remarkably simple in the home …and the time we spend on the internet trying to get information that much more efficient.  Do you still have a Sony Walkman or play records on a turntable  ….nah, me neither as iPods, iTunes, and Spotify have made downloading and listening to music ridiculously easy and far more efficient than popping down HMV to buy the latest ‘Take That’ album which will only play tracks in succession anyway.

What does this have to do with Storage and Data Protection?

I have been amused recently to have some vendors remark that they have heard I am ‘in love’ with this or that vendor’s storage technology.  For the record [no pun intended], I’m not ‘in love’ with any technology …I don’t give a badgers backside if vendor A can move a data bit faster from Edinburgh to London faster than vendor B.  Truth is ‘speeds and feeds’ are not really what impress customers, and I can see why vendor A’s solution would be applicable for a customer under certain circumstances and vendor B’s solution would be applicable given others …it is futile, in my opinion, to turn such things into ‘religious’ arguments …I’ve got a religion, and it’s not storage.

What I am ‘in love’ with is how a vendor solution can demonstrably reduce a Computacenter customer’s costs and optimise their business infrastructure.  The recent launch of our Sharpen Your Business initiative is hugely useful to our customers as it shows them how to demonstrably lower their IT costs without sacrificing functionality or putting their business at risk.

Picking up on this theme, I would argue that our customers in the current climate are both carefully controlling their expenditures as well as seeking ways to gain back time …in other words, trying to make sure that every minute they spend is useful to the bottom line without sacrificing quality or customer service with their customers in turn.  Equally, I’m quite certain that were we to walk into a customer meeting and state ‘I can show you how you could spend more time with your family without sacrificing any quality at work, in fact you might be able to increase your quality’ we would get their attention!

We often talk about the ‘what’ when it comes to technology …and I’ll put my hand up in that sometimes it can be confusing as to what, exactly thin provisioning, virtualised backup and zero page reclamation are for example.  Watch this space as I am working on some collateral which should, hopefully, make this a bit less confusing.

More importantly, however, we’ve begun to speak in earnest about the ‘why’ to consider implementing technology, for example the Sharpen Your Business initiative…and, to be fair, the decision makers in our customers want to know both why from a cost benefit perspective and from a return on investment perspective our solution makes sense to implement now.  We’ve plenty of collateral in this area, and again …watch this space as more will be released over the coming weeks / months.

I’d like to also see us ‘cut to the chase’ with customers around key storage technologies and how they can save them time by increasing their efficiency, understanding that the collateral exists regarding the ‘what’ and ‘how’ should the customer wish to know more.

Why automated storage provisioning? Because we can automate highly repeatable storage provisioning tasks, allowing you to reallocate storage admins to more meaningful work …because we’ve saved you time.

Why virtualised backup? Because we can optimise your backup environment from a pure tape environment to a virtualised backup environment, allowing you to reallocate backup admins to more meaningful work … because we’ve saved you time.

Why thin provisioning? Because it is a more efficient method of storage allocation and will allow you to buy far less storage following implementation and perhaps no new storage required for several years to come …and because we’ve saved you time.

Why data deduplication? Because you are storing band backing up multiple copies of the same pieces of data, and data deduplication can remove all of this inefficiency allowing you to reallocate backup and storage admins to more meaningful work … because we’ve saved you time.

Why ZPR [Zero Page Reclamation]? Because we can give you back 30% of the storage you think you are using but aren’t actually, thus saving you money and giving you in year ROI.

Just a few ‘starters for ten’, and comments always welcome for more!

Time is precious, let’s help our customers save every minute they possibly can by optimising their datacentres.